Five Years Together, Embarking on a New Chapter

On the occasion of our fifth anniversary, Shanghai Sunway Law Firm is introducing a complete brand upgrade, alongside the launch of a new visual identity.

Inspired by the concept of “Photosynthesis”, our redesigned logo reflects not just a refreshed brand image, but also a deeper understanding of our mission and a renewed vision for the journey ahead. 

Strategic Transformation: From Systematic to Ecological

Over the past five years, Sunway has continuously deepened its focus on complex transactions.

By navigating uncertainty, complying with regulatory boundaries, and delivering consistent results, we have refined a stable, replicable working approach. 

As global competition intensifies and industry values are redefined, traditional professional services alone can no longer address the new challenges. Through close engagement with the industry, we have gained key insights: China’s new-quality productivity forces are moving onto the global stage, becoming a defining trend.

In light of this, Sunway has transitioned from 1.0 to 2.0, marking a brand upgrade - aiming to become an enabler, connector and partner, evolving alongside the times.

Our renewed mission is to build and focus on Aggregated Services 2.0, supporting China’s new-quality productive forces as they navigate global markets 

Visual Identity Upgrade: Growing Together 

Our new logo is inspired by the concept of “Photosynthesis”— a visual representation of our philosophy.

The new logo incorporates blue and green as its primary colours.

Blue symbolizes trust and order, representing the stable force of law and compliance, green signifies the continuous growth of new-quality productive forces, and a foundational red subtly preserves Sunway's unwavering purpose, focus, and commitment.

Together, these colours form a strong yet dynamic connection, reflecting Sunway’s approach: rooted in law, yet extending beyond it. Rather than focusing on a single point of light, we use law and compliance as our foundation to build an open, reliable, and vibrant ecosystem, where industry, capital, and culture can connect and grow together. 

Organizational Evolution: Building Trust, Supported by Systems

As we enter this new phase, Sunway is committed to becoming a trustworthy organization. We are building a highly skilled and collaborative team, supported by a systematic approach and strong back-office operations, to deliver verifiable, sustainable, and one-stop solutions.

Our direction remains clear: “Be lawyers who truly understand industries and ensure compliance in capital.” Through the synergy of law and capital expertise, we provide comprehensive risk management, strategic guidance and compliance support throughout the entire lifecycle.

Building on the global expansion of China’s new productive forces, backed by years of expertise and top-tier resources, we continue to strengthen our foundation with "organizational capability x risk control x long-term vision". 

Sunway is committed to becoming a professional aggregated services provider fully dedicated to empowering the new economy and emerging global trends.

A New Journey, Guided by Our Mission

We know where we have come from and are clear on where we are headed.

This brand upgrade marks Sunway’s evolution and unwavering commitment as we enter the next five years. A refreshed identity, yet the same core mission. 

With compliance as our safeguard, industry as our wings, and trust as our sail, Sunway will continue to navigate the waves of this era as a trusted partner for the global expansion of new-quality productive forces. 

Driven by the principle of benefiting others, we remain true to the times.

Sunway 2.0 has officially set sail.