On November 9, 2021, Weimob Group (2013.HK) formally executed the share purchase agreement to acquire a 51.8904% stake in Shanghai Xiangxinyun Network Technology Co., Ltd. The transaction is expected to be fully completed by the end of 2021.
In this transaction, Shanghai Sunway Law Firm served as exclusive legal counsel to the acquiree, providing end-to-end legal services including:
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Deal negotiation advisory
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Review and drafting of transaction documents
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Transaction structure modeling and optimization
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Terms negotiation and contract amendments
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Execution of definitive agreements
Through its decentralized smart business solutions, the company empowers enterprises to achieve digital transformation, while also maintaining its position as China's top-tier precision marketing service provider.
The acquirer in this transaction, Weimob Group, is a Hong Kong Main Board-listed company (Stock Code: 2013.HK) founded in 2013. As China's leading enterprise cloud commerce and marketing solutions provider, Weimob has built an intelligent business service ecosystem centered on:
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Commerce Cloud
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Marketing Cloud
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Sales Cloud
Through its decentralized smart business solutions, the company empowers enterprises to achieve digital transformation, while also maintaining its position as China's top-tier precision marketing service provider.
The acquiree in this transaction, Shanghai Xiangxinyun Network Technology Co., Ltd. (founded in 2014), has been dedicated to empowering retail sales associates – the frontline personnel who drive actual transactions – since its inception. Through systematic enablement of this key workforce, the company enhances store-level retail execution and sales performance.
Since 2014, Xiangxinyun has independently developed and continuously upgraded its flagship SaaS product, the "Super Retail Associate" APP, which enables clients to:
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Sustainably empower store associates within retail operations systems
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Enhance business process execution
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Strengthen organizational capabilities
Long-term clients have demonstrated measurable improvements across key metrics:
- Staff competency development
- In-store management standards
- Marketing effectiveness
- Merchandising operations
